Events

FREE Briefing for Employers to find out how companies can formulate life-changing business strategies: Customer by Design – Tailoring Needs, Empowering Customers

Date 23 Jan 2018, Tue
Time 02:00pm to 04:00pm
Venue SNEF Head Office, Paya Lebar Square(60 Paya Lebar Road, Lobby 2, #13-45, Singapore 409051)
Fee Free
Status Active

Programme Introduction

Customer by Design
– Tailoring Needs & Empowering Customers –

Who owns the brand FRANK? What kind of products the establishment ‘Wang’ by NTUC sell?

If your answer is OCBC and Food and Beverages respectively, then you are correct!

But have you ever wondered how these two brands have managed to infiltrate your headspace despite contending with a large number of competitors? Companies with a successful and consumer centric brand like OCBC and NTUC Foodfare have adopted a life-changing business model known as the Business Design Thinking methodology! Created and Popularized by Roger Martin, it is the world’s only form of Design Thinking SPECIALLY TAILORED for business to help organisations innovate and create solutions for challenges and growth!

Fresh Thinking – Learn the secrets of Design Thinking in order to encourage a culture of innovation.
Passion – Uncover employees’ unspoken needs to garner buy-in.
Be the Game Changer – Apply Business Design Strategies for Successful organisation – wide implementation.

Facilitated by the two multi-discipline creators of The Curious People Solutions; Alfred & Ken are professionally trained and specially certified by the University of Toronto’s prestigious Rotman Designworks in Business Design (the World’s only form of Design Thinking for business). Alfred & Ken have refined Business Design Thinking and pioneered their version to suit the needs of government agencies and local SMEs.

Programme details

2.00pm

Registration

2.15pm

Introduction on worlds only form of Business Design Thinking (BDT)

2.45pm

In depth discussion on success stories and how to tap on heavy funding to incorporate BDT into companies

4.00pm

Networking and Q&A session

 

Programme is correct at time of print

Administrative Details

Please here for the event registration.

More details will be sent in the email confirmation upon successful registration.

IMPORTANT: Each company can only send a maximum of 2 representatives.

For any enquiry, please contact 6827 6926 or email: aaron_tan@snef.org.sg.